Stalbow, worked for 20th Century Fox 5 years before joining Rovio 2011, said:

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Rovio has announced its next move will bring Angry Birds animated series on smartphones, tablets and other devices connected to different networks. Strategic distribution Rovio Angry Birds for Toon quite unique because instead of just targeting the cooperation with other companies, Rovio currently employs more than 1.7 billion downloads of the company to reach customers potential.
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Andrew Stalbow, Vice President Strategic Cooperation array of Rovio, Angry BirdsToons and talk about how a mobile game startup in Espoo, Finland, as Rovio is developing into a major entertainment brand.
Rovio began planning for the animated content - both for TV and cinema - from 18 months ago. With the success of Angry Birds video promotion, the company has decided to buy out a company producing cartoons. The company has been successful with the video content - its Youtube channel has over 1 billion cartoon network level up page views - but designing an entire animated movie and content planning requires specific strategies.
Rovio currently has 75 employees cartoons, and not only the first animated series, a complete cartoon network level up film is scheduled for 2016. The animated cartoon network level up series will be the first step before the screening because it will introduce the characters and personalities to be exploited on a wider screen.
Rovio is an interesting company built by Hoo entertainment brands in the opposite direction to the majority of tykhac. Most companies do movie or TV show before, then launch the game based on the movie content.
Angry Birds is also starting a game, then expanded into a user products and now has grown into traditional media channels. This strategy was effective high for the company, especially when it brings about the business model and the various revenue streams.
Stalbow, worked for 20th Century Fox 5 years before joining Rovio 2011, said: "What makes the entertainment world was amazed that the switching speed of Rovio from traditional media to the communication cartoon network level up connection, ie tablets, smartphones and other devices cartoon network level up connected to the network. cartoon network level up "
Even later, Angry Birds Toons not only released on the web. They have the media partners around cartoon network level up the world, a production contract cartoon network level up with Comcast Xfinity TV and video distribution agreement with Samsung cartoon network level up Smart TV and Roku. But what Rovio believe that there is the greatest potential launch video platform cartoon network level up with its own films.
"The macro in the video premiere brand experience in a large product does not happen every day," said Stalbow. "In just two years, Rovio was from a small company in Espoo now owns its own video network."
While Angry Birds has a share of the revenue from advertising related brand and the company is not yet to invest in potential revenue in the game as much as it could. Stalbow agree with this assessment and talk about mutual cooperation, "The people we refused as much as some people, but we accept that."
"I believe that smartphones and tablets will become cartoon network level up the remote control of our virtual lives", and that smartphone and tablet will become a driving force behind the discovery and content providers.
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